Separating opportunity from hype in the soil carbon market

In this conversation, Ben Hunt, a sustainability consultant, discusses the complexities of carbon markets, particularly focusing on the role of farmers in carbon sequestration. He explains the differences between regulated and voluntary carbon markets, the importance of additionality in carbon credits, and the challenges farmers face in navigating this evolving landscape. The discussion highlights the potential benefits of carbon markets for farmers while also addressing the risks and moral implications involved.